Meeting and Event Planners are always looking for a new way to reach today's generation. A way to help are clients get more clients, for our weddings to better then the weddings of their mom, for the brides to feel more special then their friends did. Let's face it we are all competitive with each other. I have found, competition used correctly makes someone better, stronger, more grateful then others. We can use this competition to better ourselves and others or to hurt others. It is about the grace we use in those life moments, when change is happening to us. Sometimes we can control the change but other times we can't. We just have to accept that change is happening. This what we are experiencing, when our economy changed so did the event planning business. When 20th Century Props went out of business, it affected my business. Did I realize this was going to happen, no. Who would of thought that entering the 21st Century would affect a company as big as 20th Century. Many of us in our youth thought we would never live to see the 21st Century...it was too far into the future.
Event planners for the most part try to work with their clients to produce the best product they can for the money the budget size. In the past few years the trend was to hire an event planner to come in and solve all the problems, that had taken place while the event was being planned by a non-professional. Corporations and individuals think the less time spent on planning the more money they save. But when you are cleaning up someone else mess with little time, it makes the cost more, the effectiveness of the individual is more greatly affected and the event/meeting is not looked upon with the respect needed. Creativity plays a big part in producing a meeting/event to the expectation of the individual. The relations developed during the planning stages of the meeting/event/wedding should be looked at with more respect then the industry is allowing for currently. Relationship is what build a branding with the messaged needed for success.
Mustard is mustard or is it? Mustard is one ingredient we all grew up with, but what makes it great is we always know what it will taste like, look like, feel like. It makes it a success. What makes a meeting/event/wedding a success is putting the branding of the client into it. This takes time. Although our economy is growing and meetings/events/weddings continue to grow. The expectations placed upon event planning still has not regained what it lost during the economy crises. Educating clients on the importance of an event planner is difficult when you are talking about budget size. The event planner helps you, your business, your branding better. Here is hoping corporations and individuals see the importance of allowing time to greatness vs. budget!
Event Planning - Conferences - 11 Meeting Trends That Will Shape 2012 - Successful Meetings
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