Thursday, May 10, 2012

Meeting Clients in Today's World

With our economy being what it is in order to get the client one has to become more creative than the other person. Some business bring in the clients by their advertising or incentives, other use gifts, trinkets or the latest fade Twitter, Facebook and social media.
The most reliable source we can hope for as business people is our client word of mouth. The clients we treasure the most are those clients that take time to get to know us. As a meeting and event planner our clients are priceless. The service we offer is so personal for each individual. It deals with the client’s finances, sometimes personal history or business history; it involves their name and reputation. It is of the utmost importance that we treat each client with care. For we are representing them, we are another voice for them, an extension of business. In some ways meeting and event planners for the sake of that meeting or event we become a part of their branding. It is only with the permission of the client that we can advertise our own business at their event. Usually this is done as a trade for additional service. What I have done in the past when a client allowed me to advertise at their event I would offer an additional service for free. For one client it might be a discount in printing materials, in another it may be an additional follower. Either way, whatever is given should be upfront and part of the contract.
Here are some forms of advertisements that might work. In meeting and event planning referrals are the best. However the next form of advertising that brings in clients is working with the Better Business Bureau, the third is paid advertising. For the corporate meeting planner, traditional advertising always brings in the most clients. Business hire meeting and event planners when their business does not have personnel, time enough to plan their meetings. As a meeting and event planner we strive to offer our clients another way to grow their business. Promotional meetings, thank you dinners, client appreciation socials, are just some of the ways event planners can help your organization.
Next time you are thinking about promoting your business. Consider hiring a meeting and event planner and having a promotional thank you or client appreciation social. This will say thank you to the clients you currently have and a great way to ask for referrals.
Consider hiring MK Pure Diamond Events www.meetingnevents.com

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